Support indie design curation — unlock the full archive, all cases & client dataSee Pro plans →

D1S1 Design Spotlight

Home Directory Explore Read Pricing

Sign Up / Login

Home Directory Explore Read Pricing

Sign Up / Login

Good Practices Privacy Terms Cookies About RSS Feed Contact Us Telegram

Made by Partdirector in Matosinhos, Portugal, 2026

Custom Typeface For Fitbit Ace Lte by NaN - D1S1 Design Spotlight

Studio: NaN

Client: Fitbit

Work: Typography

Industry: Technology

Custom Typeface For Fitbit Ace Lte

NaN collaborated with Studio Koto to design a custom headline font for Fitbit Ace LTE, the brand’s first connected smartwatch for kids. Inspired by the watch’s distinctive squircle shape, the typeface embodies the brand’s bold, playful, weird, and lovable personality while maintaining clarity across dynamic backgrounds.

View on NaN's Website →

Tags: Attributes, Font, Kids, Smartwatch, Typeface

Related articles

"NaN SuperX: New Typeface Enhances Headlines, Saves Space"
The Brand Identity · Jun 17, 2025
The Brand Identity features NaN’s latest release, SuperX, a serif and sans typeface pair designed for impactful headlines and tight spacing. Developed by Berlin-based foundry NaN under founder Luke Prowse, the system revives phototype-era aesthetics with large x-heights and short ascenders for efficient vertical use. The family includes serif and sans versions with italics in Latin and Arabic scripts, optimized for editorial and digital applications.
NaNtypography

Custom Typeface For Fitbit Ace Lte