Custom Typeface For Deichmann

Deichmann, a leading German shoe retailer, commissioned a vivid script typeface to express their human-centered communication across all channels. Collaborating with illustrator Myriam Heinzel, each glyph was hand-drawn in multiple variants to achieve a natural, organic feel. The typeface was developed in both Latin and Cyrillic scripts to support Deichmann’s pan-European presence.