NB Studio created a mysterious and engaging packaging concept for The Glenlivet’s limited edition whisky series. The design invited whisky enthusiasts to decode the spirit’s secrets, turning the tasting experience into an interactive challenge that deepened brand intrigue and engagement.
The Brand Identity interviews OlssønBarbieri co-founder Erika Barbieri about the studio’s philosophy of creating meaningful, sustainable design projects. She discusses their approach to packaging innovation through projects like CF18 Chocolatier, which uses mouldable paper instead of plastic, and highlights the role of illustration and collaboration in their work. The conversation also touches on the studio’s growth, values, and creative culture in Oslo.