Founded in 2005 and based in London, MultiAdaptor is a brand design agency helping ambitious businesses unlock the power of their brand through deep collaboration. Led by a team of designers, strategists, and project managers, the studio blends strategic insight with crafted design systems to build flexible, resonant brands. MultiAdaptor’s cross-sector expertise spans technology, finance, education, and culture, with notable partnerships including Google, YouTube, and Google for Startups. Combining the rigour of a big agency with the agility of a boutique studio, MultiAdaptor creates brands that connect with hearts and minds worldwide.
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The Brand Identity interviews Paris-based designer Sam Flaherty about his creative journey, process, and minimalist aesthetic. He discusses his international experiences, collaboration with MultiAdaptor on a Google project, and his branding work for jewellery designer Iona Brown. The conversation highlights his focus on simplicity, research, and the role of photography in design.