The Brand Identity interviews type designer Fermín Guerrero about his independent foundry Fuerte and his latest release, the Blackletter-inspired typeface Impura. Guerrero discusses his experimental approach to type design, his journey from studying in Switzerland to founding Fuerte, and how authenticity and creative freedom shape his work. The piece highlights his award-winning typefaces Brick and Thesaurus and his philosophy of designing unique, accessible fonts for designers worldwide.
The Hague-based studio Gusmanson designed a vibrant and elegant brand identity for Odilia, a premium florist in De Kwakel. The identity combines expressive colors inspired by flowers with the bold serif Brick and pragmatic sans Graphik typefaces. Collaborations with illustrator Yara Ruby and photographer Joske Simmelink helped bring the brand’s adventurous and refined personality to life.
