Brand Identity And Packaging For Nuud Plastic-free Gum

Mother Design partnered with Nuud, a plant-based, plastic-free chewing gum brand, to create a bold and playful identity that challenges the conventions of the gum industry. The vibrant packaging, fearless tone of voice, and approachable mascot helped Nuud stand out on shelves and raise awareness about plastic in gum, driving a 900% increase in sales and significant environmental impact.