Mother Design partnered with Nuud, a plant-based, plastic-free chewing gum brand, to create a bold and playful identity that challenges the conventions of the gum industry. The vibrant packaging, fearless tone of voice, and approachable mascot helped Nuud stand out on shelves and raise awareness about plastic in gum, driving a 900% increase in sales and significant environmental impact.
This project page appears to be missing or unavailable, so detailed information about the work for Nuud is not accessible. Based on the URL, it likely involved creating a brand identity or visual system for the company.