Brand Identity for Keen's Psychic Wellness Platform
A psychic platform finds its new identity in the richness of everyday life.
Mother Design repositioned Keen from a niche psychic-service platform into an accessible mass-wellness offering. The identity combines an immersive digital illustration world, circular framing motifs, vivid colour, and a redesigned digital experience that lets users explore everyday questions and connect with psychics.
Insights
- Mother Design uses an expansive illustrated world to position spiritual guidance within ordinary work, relationships and daily uncertainty.
- María Jesús Contreras’s tapestry combines everyday scenes and spiritual symbols. Extractable micro illustrations let one artwork support both immersive moments and smaller applications.
- Circular frames crop and focus the busy imagery, translating the strategy of gaining perspective into a repeatable compositional device.
- Three cuts of Season, earthy reds and brighter digital hues connect historical references with a contemporary screen environment.
- The studio’s website concept lets visitors zoom through the tapestry. Exploration becomes part of the brand experience alongside recognisable product UI.
