Rebranding for a Mexican leather accessories designer

Menta developed a rebrand and collateral system for Oriana Rodríguez, a Mexican designer known for combining traditional leather craftsmanship, Wixárika artisanal embroidery, and French savoir-faire. The project centered on bespoke letterforms and a monogram that emphasize craftsmanship, quality, and timeless simplicity. Menta paired sans serif typography with old-world sensibilities to create a refined but contemporary brand language. A minimal color palette keeps attention on the products, while tactile materials such as beeswax seals, cotton paper, and blind embossing elevate the stationery and shopping experience. The result is a sophisticated identity that reflects the designer’s detail-oriented approach and artisanal roots.