Naming, identity, and packaging for a Mexican herbal remedy brand

Menta created the name, brand identity, and packaging for Botica del Campo, a brand rooted in the traditional use of Mexican healing plants and ancestral wellness knowledge. The work combines an understated wordmark and tagline with a vibrant palette inspired by flowers, stems, and leaves across the product line. Menta developed custom shapes and die-cut labels for each SKU to make products easy to identify at a glance, while referencing the distinctive typographic labels of vintage pharmacies. Illustrations of hands and botanicals reinforce the brand’s story of women’s wisdom passed through generations, and embossed letterforms add tactility by linking each product to its benefits.