Menta developed a brand identity for Era Ceramics, a maker of handcrafted dinnerware and home decor for people who value slow living and handmade objects over industrial production. The project included branding, collateral, and photography. Menta created a simple manifesto centered on joyful meals and the beauty of natural materials. The identity evokes a subtle tribal spirit with a contemporary edge, using a monogram that merges the letters e and c into elemental circular forms. A pairing of serif and sans serif typography adds sophistication while preserving a raw, tactile feel that reflects the craft process behind each piece.