Lundgren+Lindqvist developed a coherent system for O/O Brewing’s 50/50 and 100 IPA series, organizing a wide range of variants across dual-hop blends and single-hop releases. The structure clearly distinguishes pairings such as Amarillo/Citra, Mosaic/Simcoe, and Idaho 7/Simcoe, alongside focused single-hop editions like Citra, Mosaic, Nelson Sauvin, Ekuanot, Chinook, and Idaho 7. By emphasizing series hierarchy and hop composition, the solution makes it easy to navigate differences between editions while maintaining strong family consistency across the range. The approach supports frequent updates and multiple SKUs, ensuring that each release fits the series framework without losing individuality.