Packaging and Campaign for O/O Brewing A/W 2016

Lundgren+Lindqvist collaborated with Gothenburg-based artist EKTA to create the identity and packaging for O/O Brewing’s classical pilsner release. The concept played on the artist’s name, meaning 'real' or 'authentic', aligning with the idea of a true, no-frills beer. The campaign featured EKTA in his studio, reinforcing the authentic and artistic narrative behind the product.