Social Content Series for MG Motor UK and Arsenal Football Club
Arsenal players trade the pitch for unscripted conversations inside an MG.
LoveGunn conceived, directed and produced Quickfire Carpool, a four-part social content series for MG Motor UK’s partnership with Arsenal Football Club. The format places players and presenter Jeremiah Asiamah inside MG vehicles for unscripted quickfire conversations. The opening episode features Bukayo Saka, Myles Lewis-Skelly and Noni Madueke in the MGS9 Plug-in Hybrid. Designed to extend across the club’s men’s and women’s teams, the series gives MG a recurring role in entertainment built around players’ off-pitch personalities.
Insights
- The car is the interview setting, placing the sponsored vehicle inside the action while the conversations focus on players’ personalities.
- LoveGunn developed a four-part, social-first series rather than a single sponsorship film, with plans to feature Arsenal’s men’s and women’s teams.
- The opening episode brings Bukayo Saka, Myles Lewis-Skelly and Noni Madueke together with presenter and DJ Jeremiah Asiamah in the MGS9 Plug-in Hybrid.
- Quickfire questions and unscripted exchanges are the creative mechanism: the conversations move between football, music and personal interests.
- The studio handled concept, format development, creative direction, filming and production as part of its ongoing work on the MG–Arsenal partnership.
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