Digital Typeface Reissue for Beans

Drawn in secret at a cosmetics company, hidden under packaging designs whenever anyone came to check up on him

Beans was originally designed by Dieter Zembsch in secret during downtime at a German cosmetics firm, constructed letter by letter with ruler and compass. Submitted to Letraset's 1973 International Typeface Competition, it convinced a jury including Roger Excoffon, Herb Lubalin, and Armin Hofmann, and was published under the Letragraphica imprint. Dropped from the Letraset catalogue by 1977, it was revived digitally by Charles Grant in 2008 with Zembsch's involvement, then substantially overhauled and expanded by Sascha Bente at Lineto for a 2020 edition. Font engineering and mastering was handled by Alphabet, Berlin.

Set in LL Beans