Typeface Design for Display and Branding
Display extensions of a workhorse grotesque
LL Brown Graphic is a display-oriented extension of LL Brown, designed by Aurèle Sack in 2019, with font engineering and mastering by Lineto. It adds decorative treatments—four Inline cuts, a Shaded cut, and a Cameo cut with a full set of geometric shapes—aimed at branding and headline use. The package includes a variable version for screen.
Set in LL Brown Graphic
Insights
- LL Brown itself fuses Johnston Sans (1916) and Super Grotesk (1930)—a fusion concept proposed by Lex Trüb and Urs Lehni in 2007.
- Brown Graphic arose from user demand for more decorative options, a quality noted as common in 1930s geometric typefaces.
- The package currently comprises six cuts: four Inline, one Shaded, one Cameo; further cuts are planned.
- The Cameo cut ships with a full set of geometric shapes to encourage compositional play in print and on screen.
Related articles
Keep exploring
Related cases
