Brand Identity for GG’s Gelato

Limegreentangerine created the name, brand strategy, identity, illustration, packaging, website, store applications, and motion graphics for GG’s Gelato (Gower Gelato), a gelato parlour in Penclawdd, Swansea. The identity uses a logo in which smiles sit in the elbows of the two “g” letters to form a scoop-like motif. A cuddly polar bear mascot is paired with soft pastel colours, patterns, textures, and a growing library of quirky animated characters. The system was applied across the parlour, gelato tubs, packaging, and digital touchpoints.