Brand Identity and Ecommerce for Gateway of India

Limegreentangerine reimagined the brand for Gateway of India (GOI), a Cardiff-based maker of heat-at-home Indian and Bangladeshi dishes. The studio created a scalable brand language, packaging, store interiors, POS materials, a Shopify ecommerce site, and video content. The visual language draws on Mumbai cafés, desi festivals, and steam-train carriages, using vibrant colour and painted strokes alongside humorous copy such as “What’s Going Naan?”. Limegreentangerine also designed, installed, and manages five in-store digital advertising screens, while the Shopify site connects with Shopify POS and local-store inventory selection.