Brand and Website Redesign for the PGA

Limegreentangerine evolved the brand and rebuilt the digital platform for The Professional Golfers’ Association (The PGA). Retaining the existing logomark, the studio introduced the Members’ crest, a grid-based system, expanded colour palette, bold typography and graphic devices for use across digital and physical touchpoints. The website redesign simplified navigation and news discovery, while MyPGA integrated Microsoft Dynamics membership data through bespoke single sign-on and connected tournament, learning and course-booking services. The work also included a recruitment platform with employer job listings, application management and candidate profiles.