Brand Identity and Website for Cardiff Devils

Limegreentangerine created a new brand identity and e-commerce website for the Cardiff Devils ice hockey team. The rebrand evolved the existing Devils logo, retaining features including the pointed chin, snarl, cheekbone, arched eyebrow, and furrowed brow while replacing the collar with flames. The studio supplied a toolkit and brand guidelines for the in-house team. The website includes a custom fixtures-and-results bar, ticket promotion, and a match centre.