Limegreentangerine created a new brand identity and e-commerce website for the Cardiff Devils ice hockey team. The rebrand evolved the existing Devils logo, retaining features including the pointed chin, snarl, cheekbone, arched eyebrow, and furrowed brow while replacing the collar with flames. The studio supplied a toolkit and brand guidelines for the in-house team. The website includes a custom fixtures-and-results bar, ticket promotion, and a match centre.
Limegreentangerine led the first major rebrand in 27 years for the Cardiff Devils, Wales’s top-flight ice hockey team. The refreshed identity modernizes the iconic devil logo with a bolder, more aggressive look and extends across a new e-commerce website designed to enhance fan engagement and digital performance.