Packaging and Campaign for 7 West Round-The-Clock Pizza

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• The Six-Pack That Counts Down Your Beers So You Don't Have To

  · May 11, 2026

  Leo Design created a conceptual six-pack for Lake of Bays Brewing Co. that visually counts down from a 5% stout to a 0% pale ale. Each can features a large numeral that transitions from blurred to sharp as the alcohol content decreases, using a minimalist black-and-white typographic system. The design rejects typical craft beer visuals in favor of a unified, concept-driven aesthetic.

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• Leo Design uses blurred numbers to chart a six-day path to Dry January

  The Brand Identity · May 7, 2026

  Leo Design created the Holiday Detox Pack for Lake of Bays Brewing Co., a six-day beer set that visually represents a gradual reduction in alcohol content through blurred numerals. The Toronto studio used a custom Dinamo typeface, Leo Repro, and hand-treated each number to reflect increasing clarity. The minimalist packaging was initially a client gift and may expand into the brewery’s product line.

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