Brand Identity Evolution for GoFundMe

Koto partnered with GoFundMe to evolve its identity following the acquisition of Classy, expanding the brand from peer-to-peer fundraising into the nonprofit space. The refreshed system transforms the familiar goal bar into a dynamic progress circle, uniting all offerings under a single, human-centered story of collective progress. The result is a cohesive, product-informed identity that reinforces GoFundMe’s leadership in modern fundraising.