GoFundMe

Design work for GoFundMe, collected from the studios behind it.

Design cases by studio

Brand Identity Evolution for GoFundMe
Koto partnered with GoFundMe to evolve its identity following the acquisition of Classy, expanding the brand from peer-to-peer fundraising into the nonprofit space. The refreshed system transforms the familiar goal bar into a dynamic progress circle, uniting all offerings under a single, human-centered story of collective progress. The result is a cohesive, product-informed identity that reinforces GoFundMe’s leadership in modern fundraising.

AI-Powered Campaign for GoFundMe’s Year in Help
AKQA collaborated with GoFundMe to create 'Help Changes Everything', an AI-driven campaign celebrating the power of community. Using generative art inspired by public murals, the project transformed real donor stories into a dynamic digital mural and emotive film that visualized kindness in motion.
Artificial Intelligence, Machine, Mural, Music, Street, Tiles

Designers and creative leads credited on GoFundMe projects in press coverage.