Brand Identity for Rakbank

A bank’s human touch becomes a typographic behavior.

Koto repositioned UAE bank Rakbank around the idea of offering the “Best of both”: digital convenience alongside human service. The work included a refined logo, bilingual typography system, banking cards, branch signage, digital components, and a multichannel launch campaign.

More in beige, teal, blue

Insights

Koto refined the existing mark using dhow-sail shapes and movement, coordinating the symbol with Latin and Arabic wordmarks.
The typographic system pairs handwriting with a digital counterpart; Koto describes coded glyph variation when characters repeat within a word.
A brighter version of the established red updates recognition while retaining a familiar brand asset.
A masterbrand structure aligns different banking businesses. Eleven card designs translate that structure into a coherent physical portfolio.
The app component library links brand expression with interface production. It supports implementation rather than establishing that Koto alone designed the released app.