Kind
Kind Studio is an independent branding and visual communication studio based in London. Founded by Hugh Frost and Sam Baldwin, the studio works across all areas of graphic design, creating thoughtful, contemporary design solutions for a diverse range of organisations and brands. Their multidisciplinary practice spans brand identity, print, digital, and environmental design, with a focus on clarity, craft, and collaboration. Kind Studio’s portfolio includes work for clients such as The Design Museum, The British Library, and Tate. Their approach blends strategic thinking with refined visual execution to deliver distinctive, enduring brand experiences.
https://kindstudio.co.uk/
London, United Kingdom
27 Cases
Known for:brand identitybrandingtypographycustom typographypackaging designwork-life balance
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News & interviews
- Why Otherkind’s founders built the design studio they wished existed
The Brand Identity · Feb 17, 2026 · Interview
The Brand Identity interviews Otherkind founders Vanessa Bahk and Daniel Park about building a design studio centered on creativity, philosophy, and collaboration. They discuss their 'tennis rally model' for client partnerships, their emphasis on autonomy and reflection, and their goal to create a sanctuary for creativity. The piece explores their approach to design as a philosophical practice rather than mere execution.
OtherkindCloudflare[untitled]branding
- “We’re shifting towards real meaning, honesty and IRL community connection”
It's Nice That · Dec 15, 2025
The article concludes the 'Creative Career Conundrums' advice column from If You Could Jobs with insights from Kat Wong, founder of career change platform Oh Yeah. Wong reflects on the creative industry's growing shift toward balance, authenticity, and community connection, encouraging professionals to reject constant productivity and embrace more mindful work habits.
If You Could JobsIt’s Nice ThatKlutch Studioeditorial
- Nouvelle Idée Co-Owns and Designs Unique Montreal Sandwich Shop
The Brand Identity · Sep 11, 2025
The Brand Identity features Nouvelle Idée’s self-initiated branding for Renzo Sandwich, a new Montreal deli co-owned by creative director Justin Daoust. The identity blends hand-drawn warmth with utilitarian typography and a colour palette inspired by Quebec’s sporting culture. Through thoughtful design and collaboration, the project captures the spirit of a neighbourhood institution.
Nouvelle IdéeAtelier Ménard DworkindRenzo Sandwichbranding
- New Trade Deal Threatens UK Film Industry with US Tariffs
Creative Boom · May 9, 2025
The article by Tom May explores the potential impact of newly proposed US tariffs on foreign-made films, which could severely damage the UK film industry despite a new trade deal between Britain and America. Industry figures like Russell Owen and Miles Watts warn that such tariffs would harm both UK and US film economies, threatening thousands of freelance jobs and ongoing international collaborations. The piece highlights the interconnected nature of global film production and calls for constructive dialogue instead of protectionist measures.
Kindred CommunicationsILMother
- Somekind Crafts Striking Brands with Typographic Detail
It's Nice That · Mar 13, 2025
The article profiles Brussels-based design studio Somekind, founded by Aimee Lara and Kristel Posen, highlighting its focus on typographic texture, storytelling, and material-driven brand identities. It explores how the duo’s diverse backgrounds inform their tactile and conceptual approach to branding and packaging projects for food and lifestyle clients.
- Top 5 Sans Serif Fonts for Branding, Recommended by Designers
The Brand Identity · Feb 7, 2025
The Brand Identity’s article by Poppy Thaxter curates five standout sans serif typefaces frequently used in brand identity projects. Highlighting Neue Haas Grotesk, Helvetica Neue, Suisse Int’l, Founders Grotesk, and ABC Monument Grotesk, it showcases how studios like CODEA, Kind Studio, and OHMY apply them across diverse industries. The piece celebrates the versatility and enduring appeal of these modernist fonts in contemporary branding.
- SOMEKIND Studio Designs Bold Wordmark for OTTIMO's EVOO Brand
The Brand Identity · Dec 17, 2024
The Brand Identity features SOMEKIND Studio’s brand identity for OTTIMO, a premium extra virgin olive oil brand. The design centers on a custom 'chonky' wordmark that reflects the product’s full-bodied character, complemented by Edition Contextual type by Elias Hanzer. Drawing inspiration from southern Italy’s warmth and traditions, the identity combines authenticity with a contemporary spirit through handcrafted typography, a rich color palette, and versatile packaging applications.
SOMEKIND StudioOTTIMObranding
- Somekind embrace a relaxed, characterful attitude across Juicy Lucy’s punchy identity and packaging
The Brand Identity · Feb 22, 2023
Brussels-based studio Somekind created a vibrant and characterful brand identity for Juicy Lucy, Europe’s first adaptogen-infused juice. The design features a custom logotype based on Pika Ultra Script, paired with Neue Haas Unica, and a color palette of pink and burgundy inspired by nature and sunrise tones. The result is a playful yet grounded identity that reflects the brand’s natural and empowering ethos.
- A New Kind of Kick’s sophisticated identity for Brains Pure CBD avoids typical cannabis tropes
The Brand Identity · Sep 14, 2021
A New Kind of Kick created a refined brand identity for wellness company Brains Pure CBD, steering away from typical cannabis imagery. The London-based studio used sophisticated typography, premium materials, and landscape photography to convey purity and authenticity. The design combines Colophon Foundry’s Nib and Milieu Grotesque’s Maison Neue to balance classic and modern aesthetics.
A New Kind of KickBrains Purebranding
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