Kind

· Feb 11, 2026

TIPA collaborated with Pawniolo Pets and WildKind Packaging to create a fully home-compostable pouch for the Hawaii-based pet food brand. The packaging reflects Pawniolo’s sustainable values and local heritage, using TIPA’s bio-based films that decompose naturally while maintaining product protection. Patino Graphic Designs developed the visual design inspired by Hawaiian culture and the brand’s ranching roots.

It's Nice That · Dec 15, 2025

The article concludes the 'Creative Career Conundrums' advice column from If You Could Jobs with insights from Kat Wong, founder of career change platform Oh Yeah. Wong reflects on the creative industry's growing shift toward balance, authenticity, and community connection, encouraging professionals to reject constant productivity and embrace more mindful work habits.

The Brand Identity · Sep 11, 2025

The Brand Identity features Nouvelle Idée’s self-initiated branding for Renzo Sandwich, a new Montreal deli co-owned by creative director Justin Daoust. The identity blends hand-drawn warmth with utilitarian typography and a colour palette inspired by Quebec’s sporting culture. Through thoughtful design and collaboration, the project captures the spirit of a neighbourhood institution.

Creative Boom · May 9, 2025

The article by Tom May explores the potential impact of newly proposed US tariffs on foreign-made films, which could severely damage the UK film industry despite a new trade deal between Britain and America. Industry figures like Russell Owen and Miles Watts warn that such tariffs would harm both UK and US film economies, threatening thousands of freelance jobs and ongoing international collaborations. The piece highlights the interconnected nature of global film production and calls for constructive dialogue instead of protectionist measures.

It's Nice That · Mar 13, 2025

The article profiles Brussels-based design studio Somekind, founded by Aimee Lara and Kristel Posen, highlighting its focus on typographic texture, storytelling, and material-driven brand identities. It explores how the duo’s diverse backgrounds inform their tactile and conceptual approach to branding and packaging projects for food and lifestyle clients.

The Brand Identity · Feb 7, 2025

The Brand Identity’s article by Poppy Thaxter curates five standout sans serif typefaces frequently used in brand identity projects. Highlighting Neue Haas Grotesk, Helvetica Neue, Suisse Int’l, Founders Grotesk, and ABC Monument Grotesk, it showcases how studios like CODEA, Kind Studio, and OHMY apply them across diverse industries. The piece celebrates the versatility and enduring appeal of these modernist fonts in contemporary branding.

The Brand Identity · Dec 17, 2024

The Brand Identity features SOMEKIND Studio’s brand identity for OTTIMO, a premium extra virgin olive oil brand. The design centers on a custom 'chonky' wordmark that reflects the product’s full-bodied character, complemented by Edition Contextual type by Elias Hanzer. Drawing inspiration from southern Italy’s warmth and traditions, the identity combines authenticity with a contemporary spirit through handcrafted typography, a rich color palette, and versatile packaging applications.

The Brand Identity · Nov 24, 2023

The article by Poppy Thaxter spotlights eight standout alcohol-alternative beverage brands with creative packaging and identity design. Featuring studios such as KR8, Marx Design, B&B Studio, and Somekind, it highlights the growing trend of health-conscious, sober-friendly drinks. Each project showcases vibrant, playful, and refined design approaches across bottles, cans, and boxes.

The Brand Identity · Feb 22, 2023

Brussels-based studio Somekind created a vibrant and characterful brand identity for Juicy Lucy, Europe’s first adaptogen-infused juice. The design features a custom logotype based on Pika Ultra Script, paired with Neue Haas Unica, and a color palette of pink and burgundy inspired by nature and sunrise tones. The result is a playful yet grounded identity that reflects the brand’s natural and empowering ethos.

The Brand Identity · Sep 14, 2021

A New Kind of Kick created a refined brand identity for wellness company Brains Pure CBD, steering away from typical cannabis imagery. The London-based studio used sophisticated typography, premium materials, and landscape photography to convey purity and authenticity. The design combines Colophon Foundry’s Nib and Milieu Grotesque’s Maison Neue to balance classic and modern aesthetics.

Motionographer reports on Found’s launch of 'Intelligent Beauty', a book exploring how 3D motion design enhances brand storytelling through the fusion of research, technology, and aesthetics. The publication includes contributions from Logitech, Map Project Office, and Kinda Studios, and features insights into Found’s creative process and philosophy of combining intelligence with beauty.