Brand Identity for Intuit
A single Intuit mark ties TurboTax, QuickBooks, Credit Karma and Mailchimp together.
JKR presents a case study for Intuit. No supporting project description or imagery was supplied, so specific deliverables and design details cannot be verified.
Insights
- JKR frames the challenge as a gap between Intuit’s products beginning to work together and the public still seeing separate tools.
- The identity pairs a wordmark that becomes a symbol with a wider system and a website that brings the portfolio together.
- JKR names TurboTax, Credit Karma, QuickBooks and Mailchimp as products within the connected Intuit story.
- The studio says the symbol can represent Intuit Intelligence, combining AI and human experts across Intuit products.
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