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Studio: ICU

Client: Prezex

Work: Packaging

Industry: Consumer Goods

Brand Identity And Packaging For Prezex Condoms

ICU developed the brand identity and packaging for Prezex, a new condom brand built around the idea of an 'invisible partner' that protects without dulling sensations. The design emphasizes tactile experience over graphic elements, using subtle volumetric details on the packaging to communicate product variety and intimacy through touch.

Tags: Minimalist, Modern, Sensual, Subtle, Tactile, Textural


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