Packaging Concept for Cigarette Anti-Smoking Campaign

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• Edenesque Reimagines Plant Milk Packaging as Art

  · Apr 17, 2026

  The article spotlights Perpendicular’s rebrand for Edenesque, a plant-based milk brand that breaks away from minimalist conventions. The new packaging uses hand-drawn, mid-century-inspired figures and flavor-coded palettes to create a warm, artistic, and community-driven identity. The design positions Edenesque as a standout in the alternative milk category by emphasizing emotion and artistry over functional minimalism.

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