A startup ice cream brand that looked premium on day one—how?
How&How partnered with Snooz, a new-to-market ice cream brand, to define its positioning, craft clear messaging, and build a confident, premium, and distinctive brand identity in a crowded category. The work was grounded in rigorous strategy, with every decision made purposefully—avoiding fluff and trend-chasing—to help the company launch with the presence of an established player. The engagement clarified the brand story and created a cohesive identity system that communicates quality and clarity from day one. According to CEO Ben Cowley, the result delivered world-class impact at launch, shaping a narrative people instantly understand and a brand that feels assured and category-leading.
The Brand Identity’s 'The Edit' roundup highlights five new branding projects from studios around the world. Featured work includes ABD’s identity for Goodparts, How & How’s rebrand for Kick Game, Univers’ packaging for NOLA Organic, Saúl Osuna’s redesign for mora, and DNCO’s identity for The Davidson Prize. Each project showcases distinct approaches to contemporary branding across industries from personal care to architecture.