Why this new ice-cream brand only makes sense after darkCreative Boom · Feb 26, 2026
Creative Boom’s article by Tom May explores How&How’s branding for Snooz, a new ice cream brand designed for nighttime consumption. The studio created a dark, sleep-inspired identity that rejects typical bright, daytime ice cream aesthetics, using soft letterforms, moon motifs, and flash-on photography to convey a nocturnal mood.
How&HowSnoozbranding
