Campaign Identity For Nike Football Super Bowl Lviii

Forth+Back partnered with Nike Football to create a dynamic campaign identity for Super Bowl LVIII in Las Vegas. The design fused a bespoke logomark combining a football silhouette and global sphere with vibrant, Las Vegas–inspired visuals that extended across print, digital, and experiential activations. The result was a cohesive identity that celebrated the energy of the event and Nike’s global vision for the sport.