Typeface Engineering for Hyundai Card
First Korean fintech brand to convert its corporate typeface to a variable font
Aad van Dommelen completely redesigned Youandi New, the corporate typeface of South Korean credit card company Hyundai Card; Fontwerk was responsible for the variable font engineering, hinting, mastering, and production. The original five Latin weights were expanded to 23, adding italic, condensed, and extended variants, plus two variable subfamilies—Title and Text—each spanning weight, width, and slant axes. The project made Hyundai Card the first Korean fintech brand to convert its corporate typeface to a variable font. The family deploys across the brand's website, card app, and physical signage at company headquarters.
Set in Youandi New
Insights
- The design space was non-orthogonal, requiring master coordinates to be adjusted or generated from variable font instances; Fontwerk resolved this with seven design space files per subfamily.
- Fontwerk wrote custom scripts to handle kerning, metric adjustments, and glyph additions across 48 files rather than editing each manually.
- ClearType hinting was applied after extensive manual contour corrections to address the original typeface's poor screen rendering.
- The Slant axis required 16 templates per subfamily, each verified for spacing compatibility with upright instances at all interpolated points.
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