Client: Lipton

Custom Typeface for Lipton Ice Tea Packaging

A leaf in every letter

In early 2017, UK agency DesignBridge commissioned Fontfabric to create a custom modification of Intro Script for Lipton Ice Teas packaging. The brief required leaf motifs to be incorporated into every letter of the English alphabet, working from Intro Script — part of the Intro type system already used across Lipton's packaging. Fontfabric developed two leaf-form concepts — one with soft, rounded curves and one with a more structured, naturalistic edge — before the client selected the sharper variant. The full custom design process, including one round of amendments, was completed within four weeks.

Set in Intro Script

Insights

The leaf motif was integrated by exploiting existing loop structures in Intro Script's letterforms, ensuring the added elements felt consistent with the typeface's character rather than foreign to it.
Two distinct leaf concepts were proposed — soft and rounded versus structured and edgy — giving the client a clear directional choice early in the process.
Intro Script was already part of the Intro type system used across Lipton's packaging before this commission, establishing it as the starting point for the custom derivation.