Lipton Design Cases
1 case across 1 studio
News & interviews
- Herbal Tea Brands Turned Counterculture into a Mainstream Market
BP&O · Jun 24, 2026
BP&O’s article by Lisa Cain explores how herbal tea brands evolved from counterculture roots into mainstream success, focusing on Herman-Scheer’s 2026 brand refresh for Stash Tea. The redesign reintroduces bold color and typography, reconnecting the brand with its original energy while appealing to modern, health-conscious consumers.
Herman-ScheerStash TeaCelestial Seasoningsbranding