Custom Typeface for Vega Protocol
A DeFi typeface designed to be given away
Fontfabric designed Alpha Lyrae, a custom sans-serif typeface for Vega Protocol, a decentralized finance platform, with agency Big Fan. The brief called for a Helvetica-inspired sans-serif that could shift into a pixelated variant to signal the brand's disruptive stance, plus custom glyphs suited to crypto and financial contexts. The typeface was built for release as an open-source asset, consistent with Vega's community-driven model. Vega Protocol's Discord community named the typeface through a naming competition, choosing Alpha Lyrae after the star associated with Vega's astronomical namesake.
Set in Alpha Lyrae
Insights
- Two creative directions—Edginess and Directness—were presented; the client selected Edginess, prioritising angularity and openness over simplicity.
- OpenType stylistic alternates were programmed to swap specific glyphs for pixelated versions, enabling dynamic text compositions without manual intervention.
- The font was designed to work across print, web, and Adobe software environments.
- The naming process was crowd-sourced via Vega's Discord community, with the chosen name submitted through an open competition.
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