Custom Typeface for Whispering Angel

Post-LVMH acquisition demands a custom typeface

Following Chateau d'Esclans's acquisition by LVMH, agency DesignBridge commissioned Fontfabric to create a bespoke typeface for the Whispering Angel rosé brand. The existing typeface, ITC Blair, was appreciated for its simple, industrial appearance but lacked the personality and elegance the repositioned brand required. Fontfabric developed Esclans Sans, a non-contrasted sans-serif with sharp, elegant details, intended to pair with the existing Whispering Angel script.

Set in Esclans Sans

Insights

The brief required the new typeface to contrast visually with an existing script, while remaining effective across diverse physical materials.
Fontfabric used brand strategy adjectives—'Quietly Dramatic' and 'Spontaneously Playful'—as direct design direction, presenting multiple concepts before the non-contrasted sans-serif direction was selected.
The final design preserved the blocky simplicity of ITC Blair while adding contemporary sharpness and elegance, reflecting the brand's stated core values.