Custom Typeface for Bulgarian Football Union
Airflow engineered into jersey numbers via a lion's mane motif
Fontfabric, working with sports marketing agency CauzaBG, designed a custom typeface for the Bulgarian national football team ahead of their UEFA Nations League campaign. The design drew from the Bulgarian coat of arms and incorporated ventilation cutouts into jersey numbers by stylising a lion's mane motif. A centenary edition extended the system using color font technology and laurel-wreath ornamental forms to mark 100 years of organised Bulgarian football.
Set in Bulgarian Lions
Insights
- Ventilation apertures in numerals were resolved by stylising the lion's mane, addressing the design brief's requirements for airflow and UEFA equipment constraints.
- The project used both variable font and color font technologies within a 32-business-day timeline.
- A centenary variant incorporated laurel-wreath ornamental elements and embedded jubilee jersey colorways via color font.
1 / 4Swipe
Keep exploring
Related cases
