Rebrand And Visual Identity For Online Greetings Platform Thortful

Fold7 revitalized Thortful’s brand with a bold new visual identity that celebrates its community of creators and emotional authenticity. The rebrand introduced a custom typeface, a modern design system, and animated characters called 'Thortles' to personify the emotions behind every card. The refreshed identity helped position Thortful as a vibrant, expressive platform for heartfelt connections.

Set in a custom typeface