Thortful
Design work for Thortful, collected from the studios behind it.
- Design cases
- 2
- Studio
- 1
- Latest work added
- Oct 2025
- Brand Identity 2
Design cases by studio
Fold7 (2)
- Visual Identity Redesign for Thortful Greeting Cards
- Fold7 Design revitalized Thortful’s brand by transforming its unique selling point—the diversity of creators and designs—into a playful visual system. The studio introduced ‘Thortles’, a cast of morphing characters that embody the brand’s emotional range and adaptability across channels. The result is a vibrant, flexible identity that reenergizes Thortful’s presence in the greeting card market.
- Rebrand and Visual Identity for Online Greetings Platform Thortful
- Fold7 revitalized Thortful’s brand with a bold new visual identity that celebrates its community of creators and emotional authenticity. The rebrand introduced a custom typeface, a modern design system, and animated characters called 'Thortles' to personify the emotions behind every card. The refreshed identity helped position Thortful as a vibrant, expressive platform for heartfelt connections.
