Studio: Fold7

Experiential Campaign for Carlsberg the Cabin

Fold7 created an experiential campaign for Carlsberg that invited six strangers to build a waterfall-powered pub in a secluded Cornish quarry. The project embodied Danish values of simplicity and togetherness while generating a social content series that achieved millions of views and high engagement. The Cabin merged sustainable design with cultural storytelling to promote Carlsberg’s brand philosophy.