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Made by Partdirector in Matosinhos, Portugal, 2026

Tv Advertising Campaign For Capital One by Fold7 - D1S1 Design Spotlight

Studio: Fold7

Client: Capital One

Work: Advertising

Industry: Finance

Tv Advertising Campaign For Capital One

Fold7 created the 'One Good Thing' TV advertising campaign for Capital One UK to position the brand as a purpose-led leader in the credit sector. The campaign introduced a glowing, sentient 'One' character symbolizing the brand’s commitment to small, meaningful actions that build consumer trust and demonstrate real-world impact.

View on Fold7's Website →

Tags: Consumer, Credit, Ethos, Hero, Trust

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