Earthling

Earthling Studio is a creatively led branding agency based in Melbourne, Australia, dedicated to building super-powered brands™ that people need and the world can’t ignore. The studio partners with ambitious and courageous organizations to uncover their unique strengths and craft bold, meaningful brand identities. With a mission to go beyond the ordinary, Earthling Studio combines strategy, creativity, and design to deliver impactful brand experiences that resonate deeply with audiences and drive transformation across industries.

https://studioearthling.com/

London, United Kingdom

10 Cases

Known for:earthling studiorebrandpackaging designtypographybold color palettesbrand identity

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Cases

Unknown Client

Brewdog
Mascot-led Sub-brand Identity For Brewdog Wingman
Brewery, Illustration, Mascot, Motion, Packaging

Brewdog - Earthling design work cover image

Crunchits
Brand Identity Redesign For Crunchits Snack Brand
Illustration, Motion, Packaging, Typography

Crunchits - Earthling design work cover image

Cuddle Sleep Health
Brand Identity For A Premium Sleep Supplement
Illustration, Packaging, Photography, Typography

Cuddle Sleep Health - Earthling design work cover image

Halfday
Brand Identity And Packaging For A Premium Prebiotic Iced Tea
Development, Direction, Guidelines

Halfday - Earthling design work cover image

Jaffa
Brand Identity And Packaging Redesign For Jaffa Citrus Brand
Illustration, Motion, Packaging, Typography

Jaffa - Earthling design work cover image

News & interviews

Pink! pink! everywhere!
BP&O · Apr 2, 2026
BP&O features Earthling Studio’s rebrand for wine company Nice, emphasizing a bold yet refined identity that retains its signature pink while introducing new colors and typography. The project spans strategy, packaging, and tone of voice, positioning Nice as a confident, modern wine brand. Emily Gosling praises the design’s balance of fun and sophistication, aligning with Nice’s millennial audience.
Earthling StudioNicebranding
Coca-Cola Celebrates 125 Years in UK Spotlighting Corner Shop Owners
Creative Boom · Sep 2, 2025
Coca-Cola Great Britain celebrates its 125th anniversary with 'The Bosses', a nationwide campaign honouring local corner shop owners. Developed by MHP Group, the project features portraits by Serena Brown and documentary films by Ross Bolidai of Earthling Films, highlighting six independent retailers across the UK. The campaign blends community storytelling with high-fashion visuals and heartfelt narratives of resilience and heritage.
MHP GroupMHPMischiefCoca-Cola Great Britainadvertising
Earthling Studio Revamps HALFDAY Iced Tea with '90s Nostalgia
Creative Boom · Mar 6, 2025
Earthling Studio has rebranded prebiotic iced tea brand HALFDAY with a bold, nostalgic identity inspired by the 1990s. The new look blends playful illustration, vibrant colour, and retro typography to convey carefree escapism while maintaining clarity around the drink’s health benefits. Collaborations with lettering artist Rob Clarke and illustrator Ana Moreno helped bring the 'Make a Break for It' concept to life across packaging and brand communications.
Earthling StudioHALFDAYbranding
"Earthling Studio Launches Innovative Cuddle Sleep Health Brand"
Creative Boom · Dec 17, 2024
Earthling Studio created the brand positioning and identity for Cuddle Sleep Health, a new sleep supplement brand founded by Hugh Thomas and Poppy Jamie with scientific input from Dr Russell Foster. The identity features rhythmic patterns, a bold blue palette, and a custom wordmark developed with typographer Rob Clarke. The project aims to bring credibility and emotional impact to the sleep health category through a science-led, lifestyle-oriented approach.
Earthling StudioCuddle Sleep Healthbranding
New Logo & Branding for Jaffa by Earthling
BP&O · Oct 22, 2024
BP&O features Earthling Studio’s rebrand of Jaffa Fruit, the UK’s leading citrus brand. The new identity emphasizes playfulness and freshness through vibrant colors, the expressive Chowee typeface, and whimsical illustrations by Spencer Gabor. The project spans packaging, logo, web, and tone of voice, uniting the brand under the tagline 'Naturally joyful fruit'.
Earthling StudioJaffa FruitCitrus Marketing Board of Israelbranding
New Branding for Top of the Mornin’ Coffee by Earthling
BP&O · May 25, 2023
BP&O features Earthling Studio’s rebrand of YouTuber Jacksepticeye’s coffee company, Top of the Mornin’ Coffee. The new identity embraces 'absurd positivity' through bold colors, cartoonish 3D lettering, and a cheerful sun mascot named Sonny. The design replaces minimalist coffee aesthetics with a vibrant, character-driven world that reflects the founder’s playful personality.
Earthling StudioTop of the Mornin’ Coffeebranding