Earthling Studio is a creatively led branding agency based in Melbourne, Australia, dedicated to building super-powered brands™ that people need and the world can’t ignore. The studio partners with ambitious and courageous organizations to uncover their unique strengths and craft bold, meaningful brand identities. With a mission to go beyond the ordinary, Earthling Studio combines strategy, creativity, and design to deliver impactful brand experiences that resonate deeply with audiences and drive transformation across industries.
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Earthling Studio created the brand positioning and identity for Cuddle Sleep Health, a new sleep supplement brand founded by Hugh Thomas and Poppy Jamie with scientific input from Dr Russell Foster. The identity features rhythmic patterns, a bold blue palette, and a custom wordmark developed with typographer Rob Clarke. The project aims to bring credibility and emotional impact to the sleep health category through a science-led, lifestyle-oriented approach.
BP&O features Earthling Studio’s rebrand of Jaffa Fruit, the UK’s leading citrus brand. The new identity emphasizes playfulness and freshness through vibrant colors, the expressive Chowee typeface, and whimsical illustrations by Spencer Gabor. The project spans packaging, logo, web, and tone of voice, uniting the brand under the tagline 'Naturally joyful fruit'.
BP&O features Earthling Studio’s rebrand of YouTuber Jacksepticeye’s coffee company, Top of the Mornin’ Coffee. The new identity embraces 'absurd positivity' through bold colors, cartoonish 3D lettering, and a cheerful sun mascot named Sonny. The design replaces minimalist coffee aesthetics with a vibrant, character-driven world that reflects the founder’s playful personality.