BrewDog

Design work for BrewDog, collected from the studios behind it.

Design cases by studio

Rebrand and Visual Identity for Brewdog
Made Thought partnered with BrewDog to redefine the brand’s purpose and visual identity, evolving it from rebellious disruption to purposeful leadership. The project introduced the Tomorrow Charter and a flexible design system that unifies over 100 products, distilleries, and bars worldwide.
Beer

Rebrand and Sustainability Campaign for BrewDog
Made Thought partnered with BrewDog to redefine the brand around a bold sustainability mission, positioning it as the world’s first carbon negative beer company. The work included The Tomorrow Charter, provocative campaigns like 'FUCK YOU CO2', and initiatives such as Altcop26 and the MMXXX beer, all designed to challenge corporate complacency and inspire climate action.
Beer, Bottle, Carbon, Climate Change, Forest, Tree

Mascot-Led Sub-Brand Identity for Brewdog Wingman
Earthling Studio created a bold, character-driven identity for Brewdog’s Wingman, an easy-drinking session IPA. Centered around a mascot eagle, the design captures the beer’s playful attitude and rebellious spirit while reinforcing Brewdog’s reputation for quality and individuality.
Character, Beer, Bird, Brewery, Mascot

Designers and creative leads credited on BrewDog projects in press coverage.