Rebrand and Sustainability Campaign for BrewDog

Made Thought partnered with BrewDog to redefine the brand around a bold sustainability mission, positioning it as the world’s first carbon negative beer company. The work included The Tomorrow Charter, provocative campaigns like 'FUCK YOU CO2', and initiatives such as Altcop26 and the MMXXX beer, all designed to challenge corporate complacency and inspire climate action.