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Halfday Design Cases | D1S1

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Halfday

Design work for Halfday, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Feb 2025

Brand Identity 1

Design cases Designers News & interviews

Design cases by studio

Earthling (1)

Brand Identity and Packaging for a Premium Prebiotic Iced Tea
Earthling Studio developed a bold and optimistic brand identity for Halfday, a premium prebiotic iced tea. The project established a maverick and aspirational tone that blends nostalgic flavors with modern wellness appeal, positioning Halfday as the definitive choice in its category.
Health, Tea

Designers behind the work

Designers and creative leads credited on Halfday projects in press coverage.

Tom Bruceat Earthling Studio2

News & interviews

Earthling Studio Revamps HALFDAY Iced Tea with '90s Nostalgia
Creative Boom · Mar 6, 2025
Earthling Studio has rebranded prebiotic iced tea brand HALFDAY with a bold, nostalgic identity inspired by the 1990s. The new look blends playful illustration, vibrant colour, and retro typography to convey carefree escapism while maintaining clarity around the drink’s health benefits. Collaborations with lettering artist Rob Clarke and illustrator Ana Moreno helped bring the 'Make a Break for It' concept to life across packaging and brand communications.
Earthling StudioHALFDAYbranding