Managing Partner
With the better-for-you drinks category becoming increasingly crowded, HALFDAY needed to ensure its functional benefits were clear, but also that the great classic taste of the liquid shone through.
HALFDAY is all about capturing the buzz of ditching something boring and making the most of the time we've got. No worries, just potential.
Sleep is nature's panacea, more powerful than any drug in its ability to restore and rejuvenate the human brain and body.
This project provided a great opportunity to flex our thinking and bring some emotional impact to the category.
Damon's work with organic shapes, like those found in our bodies, and his unique use of hypnotic motion made him the perfect partner to bring an elevated feeling to these new distinctive assets.
Earthling Studio has rebranded prebiotic iced tea brand HALFDAY with a bold, nostalgic identity inspired by the 1990s. The new look blends playful illustration, vibrant colour, and retro typography to convey carefree escapism while maintaining clarity around the drink’s health benefits. Collaborations with lettering artist Rob Clarke and illustrator Ana Moreno helped bring the 'Make a Break for It' concept to life across packaging and brand communications.
Earthling Studio created the brand positioning and identity for Cuddle Sleep Health, a new sleep supplement brand founded by Hugh Thomas and Poppy Jamie with scientific input from Dr Russell Foster. The identity features rhythmic patterns, a bold blue palette, and a custom wordmark developed with typographer Rob Clarke. The project aims to bring credibility and emotional impact to the sleep health category through a science-led, lifestyle-oriented approach.