Pink! pink! everywhere!BP&O · Apr 2, 2026
BP&O features Earthling Studio’s rebrand for wine company Nice, emphasizing a bold yet refined identity that retains its signature pink while introducing new colors and typography. The project spans strategy, packaging, and tone of voice, positioning Nice as a confident, modern wine brand. Emily Gosling praises the design’s balance of fun and sophistication, aligning with Nice’s millennial audience.
