Brand Identity for Linea Restaurant Bar and Bakery

DutchScot created a brand identity for Linea, a restaurant, bar and bakery in Chelsea’s Duke of York Square. The system is built around the concept of a single line, with the logo repeated as a continuous thread across plates, ribbons, and uniforms. The project also includes a suite of illustrations by William Luz that are described as being drizzled over the top, referencing icing on a cake, plus hero brand photography by Kristy Noble.