Linea is a restaurant, bar, and bakery inspired by European cafes and bistros in Chelsea, London. The studio developed a refined visual identity featuring embossed linear motifs and a continuous 'drizzle' line that unites packaging, interiors, and merchandise. The result is a cohesive lifestyle brand that mirrors the expressive artistry of Linea’s culinary creations.
DutchScot created a brand identity for Linea, a restaurant, bar and bakery in Chelsea’s Duke of York Square. The system is built around the concept of a single line, with the logo repeated as a continuous thread across plates, ribbons, and uniforms. The project also includes a suite of illustrations by William Luz that are described as being drizzled over the top, referencing icing on a cake, plus hero brand photography by Kristy Noble.